Brand eins: ‘Textile factory in Bangladesh - fashion companies cornered’

1. September 2013

The Bangladesh Accord was concluded after the collapse of the Rana Plaza textile factory. It was the result of a hugely successful negotiation by the Clean Clothes Campaign (CCC) and by Ineke Zeldenrust in particular.

Ineke Zeldenrust from the Netherlands, co-founder of the Clean Clothes Campaign (CCC), speaking on a panel at Public Eye’s 2018 general assembly.

A lesson in strategic negotiation

In 2013, NGOs and trade unions successfully capitalised on the momentum of the Rana Plaza accident to conclude an agreement with fashion companies on fire protection and building safety, which was almost entirely aligned with the CCC proposal. Today the companies are boasting about the agreement – which has got them to accept inspections.

The business magazine ‘brand eins’ highlights the CCC’s strategic negotiating approach, in particular in the case of Ineke Zeldenrust and her allies at the trade unions, which proved effective against the alliance of GIZ (the German Corporation for International Cooperation).

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